Too often elections are decided and political decisions are made based on nothing to do with the quality of the candidate or the substance of the issues.
While it often takes voters very little time to realize the impact of the whimsical decisions, the damage has already been done. Many people would guess that the reason that the best candidate did not win is related to money, but the truth of the matter is the reason the best candidate or the right issues are not accepted, is because of the lack of a winning campaign.
The Watkins Group has worked at every level of the political process from presidential campaigns to local referendums, and one thing that has proven to be an essential component to winning is a winning campaign.